Social Media Optimization

Marketing is one of the key contributors to the overall growth of any business. When it comes to talking about the modern-era marketing channels, the role of social media looks inevitable!

A glimpse of a current report from the house of Statistica states that more than 3.6 billion people use social media, and this number is expected to touch the mark of 4.41 billion by 2025.
Among them, around 78 percent of the consumers prefer to buy products or services after checking their reviews from different social media platforms like Instagram, Linkedin, YouTube, and Facebook. The figure indicates the importance of developing a robust social media presence to take your business to the next level.
Creating one-of-a-kind and responsive social media marketing campaigns requires the right amount of knowledge, expertise and zeal. Thankfully, we hold them all! Here at SBSSdigital, we house a team of adept social media marketing strategists, who evaluate your business, identify the right channels to promote it and finally, create result-driven strategies to boost your social media presence.

Our distinctive Social Media Optimization services cover the following areas:

Page / Channel Creation

The Global Web Index says that 85 percent of the buyers visit the sellers' social media business pages before making the purchase decision. Moreover, they are amazingly effective in generating more traffic to your website.

Therefore, it's important to curate your social media page with the desired touch of perfection and appeal. It should contain all the relevant data about your business, and it should work as a free medium for your customers to reach you.
Team SBSSdigital designs the Social Media Pages based on the end objectives in mind. Apart from the basics like the business profile & key contact information, the settings, the look, the feel and the flow of content are configured differently for each category.
Setting up call to action buttons, linking with other media properties to cross leverage the audience & network helps drive tangible business gains.

Page / Channel Management

The primary goal of social media optimization is increasing Brand Ads Campaign Management and finding a winning formula that meets the goals and needs of a business. By doing so, it produces transparent and measurable results.

The research report of Convince & Convert says that answering a grievance on social media raises customer advocacy by 30 percent. In addition, around 76 percent of the users expect brands to respond within a day of reaching them out over social media. These numbers talk about the significance of being notably active on social media.
When you're in a business, you may find it challenging enough to put that vigorous level of exertion in managing your business pages and accounts. In this scenario, you need expert hands to perfectly organize your social media business page and keep you updated with every trend that produces value for your business.

Team SBSSdigital holds outstanding expertise in social media page management. Our competitive and award-winning social media page management strategies help your business generate revenue from leading social media platforms.

From responding to community questions, to passing on leads to you, we take care of each necessary action to keep you well connected with your audience. This way, you don’t miss a single opportunity of increasing the number of conversions.

Followers Addition

Around 66 percent of the social media users prefer to follow the accounts that already have a substantial number of followers (Statica). Another data produced by The Social Habit shows that 53 percent of the global population who follow brands on social media are more loyal to those brands.

Put simply, an adequate number of followers on your business page talks about the authenticity of your brand. It helps you in showcasing the number of customers who prefer to pick your brand over others.
Gaining enough followers for your business page is quite a time-consuming and challenging task. To execute it with agility, you need professional hands.
Based on a predefined business target audience profile, at SBSSdigital, we follow a research-based methodology to acquire new followers for the newly set up page. Being a social network, working on the principle of "like attracts like, " helps set up a tone & trajectory for the new followers' addition and content plan for the social channel management on an ongoing basis.

Lives | Events | Webinars

Webinars, events and lives are potent weapons to win more leads.

Statistia figures show that 20-40% of the webinars, events or live participants eventually become qualified leads.
When it comes to organizing extraordinary lives, events or webinars for social networks, team SBSSdigital is unbeatable. From scheduling lives at the correct times to hosting webinars that offer interactive features like live file sharing and more, we touch every point with the perfect level of proficiency and uniqueness.
Count on us, and let's work as your pathfinder in the journey of gaining recognition and success!

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Please connect with us to discuss more on these services and create a custom plan that is best suited to your business needs.

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Leveraging Most with Custom Strategies

Each social network has different optimization criteria and algorithms. Besides, the user-base and other relevant marketing statistics also differ from one platform to the other. This makes designing customized strategies for different social media platforms imperative.

Team SBSSdigital focuses on creating unique pathways to captivate you with effective Social Media Marketing outputs:

Facebook

TechCrunch says that Facebook stories receive around 500 daily views. On the other hand, the numbers from DataBox show Videos drive the most ad clicks on Facebook. From these figures, the need to produce versatile content for Facebook page optimization is clearly comprehendible.
The skillful facebook marketing team of SBSSdigital is continually updated with the latest marketing trends. To give your business the correct exposure on this platform, we do everything in our power! From creating engaging video content, scheduling facebook stories to extracting the best methods to optimize them - we put all our efforts into bringing overwhelming facebook marketing results for our customers.

Instagram

As per the report of Sprout Social, the best times to post on Instagram are Wednesday to Friday between 10-11 AM. In addition, videos receive 21.2% more engagement than images and 18.6% more interactions than carousels.
It's crucial to follow these data to make the most out of your Instagram Marketing campaign by posting the right content with a compelling post scheduling pattern. The expert players of Instagram marketing at SBSSdigital are always updated with the latest posting trends on Instagram; thus, setting up result-driven Instagram marketing campaigns is never a strenuous job for them!

LinkedIn data shows that over 46% of all social media traffic to company websites comes from the platform itself. Here lies the eminence of effective LinkedIn marketing. When it is about marketing & reaching out to B2B customers & C-suite professionals in large corporations, Linkedin is the best & most widely used platform.
Our dedicated LinkedIn marketing professionals are conversant about the nitty-gritty of resolute LinkedIn marketing techniques that help your business with a prominent growth in revenue. Be it using the linkedin inmails for direct marketing & leads generation or followers addition on company page for building effective communication with target audience, SBSSdigital team provides all as a custom solution.

YouTube

YouTube is not only a social media, but it's the second largest search engine of the globe after Google. A recent HubSpot report says that 54% of all people want marketers to put out more video content on the platform. This clearly conveys the consumer demand in terms of knowing brands in a better way.
Team SBSSdigital is well-informed about the latest YouTube algorithm updates. By designing the best strategies to make your brand more visible on the platform, our experts help your business get more conversions and revenue.

Twitter

Link clicks account for 92% of the entire user interaction with tweets, reveals a recently conducted HubSpot study. Thus, you need to be extra careful while investing in your business Twitter account optimization efforts.
Only professionals with the right skill sets can create exceptional and purpose-oriented Twitter Marketing campaigns, and fortunately, SBSSdigital is blessed with such masterly professionals. When you allow us to take up the responsibility of promoting your brand on Twitter, we strive to provide you with the best outcome!